Your Premium Hair Shampoo Partner

Custom Private Label Shampoo

Anionic Surfactants

Features: Strongest cleaning power, but may irritate the scalp. The disadvantage of too strong cleaning power is that it will cause over-cleaning, making our hair rough and easy to tangle. Common types: Sodium laureth sulfate: strong cleaning power, rich foaming, low irritation, often used in daily shampoo. Sodium lauryl sulfate: strong cleaning, but high irritation, gradually replaced by mild surfactants. Sodium cocoyl methyl taurate: mild and low irritation, suitable for sensitive skin.

Cationic Surfactants

Features: Mainly used as a conditioning agent to reduce hair friction and static electricity, but the cleaning effect is weak. It can repair damaged hair, improve hair elasticity and luster, and protect hair from external environmental damage, such as ultraviolet rays, hot air and pollutants. Common types: quaternary ammonium salts, such as stearyl trimethyl ammonium chloride, such as stearyl trimethyl ammonium chloride, used for hair softening and antistatic.

Amphoteric Surfactants

Features: It has both cationic and anionic properties and is extremely mild. Commonly used for infants and those with delicate and easily damaged hair because they do not cause stinging in children’s eyes, have low foam irritation, and have good cleaning power. Common types: Cocamidopropyl betaine: strong foaming power, synergistic with anionic surfactants. Sulfosuccinates: low irritation, widely used in infant shampoo.

Nonionic Surfactants

Features: mild, non-irritating, often paired with anionic to improve efficacy. The mildest of all cleansers, but also weaker in cleaning ability, suitable for sensitive scalps, and helps enhance the antistatic properties of shampoo. Common types: Polysorbates: used to stabilize formulas. Cocamidopropyl betaine: has both cleaning and conditioning effects, which can reduce the irritation of anionic surfactants. Fatty alcohol ethoxylates: suitable for dry hair formulas.

Natural Surfactants

Natural surfactants come from plants, such as sarsaparilla, soap grass, soap bark, ivy, and agave, and have poor cleaning effects on hair.

How to Choose a Shampoo that Suits You?

Choose a neutral scalp according to the scalp type:

Neutral scalp: normal cleansing

`n`nGeneral anionic detergents are sufficient for normal cleansing, supplemented with zwitterionic or nonionic detergents to enhance conditioning effects.

Oily Scalp: Strong Cleansing, Oil Control

It is recommended to use anionic surfactants with strong cleansing power, such as sodium laureth sulfate and sodium lauryl sulfate. Combined with oil-removing active ingredients: tea tree oil, mint, etc. Avoid: heavy silicone oil ingredients (such as polydimethylsiloxane), which can easily cause pores to clog.

Dry Scalp: Moisturizing, Gentle Cleansing

It is recommended to use mild surfactants, such as cocoyl betaine, sodium cocoyl methyl taurate, and sulfosuccinate. Combined with moisturizing ingredients: glycerin, hyaluronic acid, panthenol, etc. Combined with nourishing ingredients: coconut oil, jojoba oil, shea butter. Avoid: strong irritating surfactants (sodium laureth sulfate, sodium lauryl sulfate).

Sensitive Scalp: Low Irritation, Soothing

Recommended mild surfactants: sulfosuccinate, amino acid surfactants. Combined soothing ingredients: chamomile extract, calendula, ceramide. Combined anti-inflammatory ingredients: Centella asiatica, aloe vera. Avoid: fragrances, preservatives (such as methylisothiazolinone).